One key reward of Blitzscaling is the first-scaler advantage. In short, those who take the risks of Blitzscaling are able to also amass the rewards by building multi-billion companies on a global scale. Making a mistake, also big ones, are part of Blitzscaling. Blitzscaling is an uncertain processĪs Blitzscaling is an uncertain process, it might also require massive resources as it is a sort of calculated gamble where many mistakes will be made.Ĭapital will be a crucial element in recovering from those mistakes. That is why efficiency takes a back seat. Thus, max speed is everything, because if you don’t reach the scale, you might be dead any time soon. In a way, instead, Blitzscaling is about survival. You have wider margins to test those things up to focus on what works. You allocated the resources necessary to test what works and what doesn’t with fewer assumptions as possible. The former happens in a scenario of certainty and efficiency. This is a critical difference between scale-up and Blitzscale.
Related: 70+ Business Model Patterns Speed in the face of efficiency What’s Blitzscaling, then? There are a few key elements I think are worth highlighting. Those are three key ingredients of Blitzscaling. Rather than a magic formula that works in each scenario, Blitzscaling follows a framework that revolves around three key ingredients: Thus, rather than a process of experimentation with the aim of testing what works and what doesn’t efficiently, Blitzscaling is about being all in! Blitzscaling is not a magic formula
It’s the science and art of rapidly building out a company to serve a large and usually global market, with the goal of becoming the first mover at scale. As pointed out by Reid Hoffman in an HBR interview:īlitzscaling is what you do when you need to grow really, really quickly. Blitzscaling looks at massive growth, which is also accompanied by high uncertainty. Let’s start with what Blitzscaling is not.Ĭourse: Business Model Innovation Flagship Course Blitzscaling is not growth hackingĬonfusing Blitzscaling with growth hacking might be easy. Understanding Blitzscaling might means having a framework that can help your small organization to scale up or your large company also benefit from a new and reinvigorated acceleration, which is critical to survival in a market that changes at a faster pace. The name Blitzscaling comes from a World War II association with the term “blitzkrieg” or lightning war, where the attacker risks it all to either win or lose the battle. Home Pageīlitzscaling is prioritizing speed over efficiency in the face of uncertainty.Digital Business Models Podcast by FourWeekMBA.Business Strategy Book Bundle By FourWeekMBA.An Entire MBA In Four Weeks By FourWeekMBA.100+ Business Models Book By FourWeekMBA.
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